Hi, I'm
Riki Rozin

Illustration of a friendly character inspecting a screen
Senior Product Designer for Complex Systems

I design complex products, workflows, and digital systems for B2B and enterprise platforms —
turning complexity into clear, scalable user experiences.

Enterprise UX·Workflow Systems·B2B Platforms·Data-Heavy Interfaces

Behind
the
pixels

I design complex systems, internal tools, and workflow-heavy products with a focus on clarity, usability, and scale.

My work combines product thinking, systems thinking, and visual design across B2B platforms, internal tools, and client-facing products.

Selected Work

Leading with the flagship: enterprise platforms, client portals, financial products and government services. Screens are evidence — each case is really a story of research, product decisions and trade-offs. Read together, they trace one designer's path to enterprise product leadership.

★ Flagship Project

Title Hub

Enterprise Product Leadership

Designed the operational platform where enterprise teams execute their whole workday — workflows, permissions, role-based interfaces, automations, communication and a client-portal extension, architected around the file.

View case study
Title Hub — secondary screen Title Hub — product screen
Zero-to-One Product

LeaseProbe Real Diligence

Product Strategy · Due Diligence

Built a client-facing product from nothing — market research, product strategy and information architecture, including redesigning parts of the internal operation so the external experience could work.

View case study
LeaseProbe Real Diligence — secondary screen LeaseProbe Real Diligence — product screen
Product Team Experience

Fundbox

Data-Informed Product Design

Designed the product foundation for a growing financial platform — working with a product manager, a product analyst and fellow designers, and letting analytics decide what earns a place on the first screen.

View case study
Fundbox — secondary screen Fundbox — product screen
UX Foundations

Israel Tax Authority

Government Digital Service

Made a complex government service understandable and accessible — research, interviews, journey mapping, information architecture, wireframes and a design system, applied end to end.

View case study
Israel Tax Authority — secondary screen Israel Tax Authority — product screen
My Professional Evolution

From UX foundations to
enterprise product leadership

This is the career path, not the order of the projects above — the four projects read as four stages of the same growth: from strong UX foundations on a public service, to product design inside a real team, to building a product from zero, to leading the design of a large-scale enterprise platform. Each takes on a more complex challenge than the one before it.

Let's build something clear

Currently open to senior Product Design roles in SaaS, enterprise systems, and AI-driven products.